Website Marketing Guide: 13 Proven Marketing Strategies

Business owners are starting to realize that having a website in today’s day and age is a game-changer. That is why more and more companies are taking on digital transformation and creating an online presence to reach wider audiences.

However, creating a site is only half the job, The other half of the job is telling people about it. After all, what good is a site if no one knows about it? It’s like setting up a lemonade stand in a hot and busy area.

But instead of doing so on the main street you are tucked in a quiet alley and there’s no signboard to tell people about it.

Spoiler – not a whole lot of people are going to buy from you because frankly, they do not know about your stand.

Your website works very similar to a lemonade stand, if you do not tell people about it, it’s going to stay hidden in the ocean of the internet much like that lemonade stand.

So, to get the word around the town, you need to market your website. That is why we will discuss all about website marketing and how it is done in this blog.

More so, we will list 13 website marketing strategies. These can help you increase your website’s traffic and conversion rates and turn it into a one-stop destination for your visitors to browse, bookmark, and buy.

So, without any further ado, let’s get right into it.

What is Website Marketing?

Website marketing is all about promoting your website. It is about increasing your site’s visibility to bring in more visitors. Doing so helps your site drive more traffic. More so, it allows your site to reach more people around the world who might be interested in your company’s products and services.

This way, you can engage with those visitors. Moreover, you can showcase your offerings to them. It presents a very good opportunity to put your value proposition in front of them. This way, you get a very good chance of turning those visitors into paying customers.

Other than that, a website marketing strategy is used to rank higher in search engine results pages (SERPs). This is done through various means, such as search engine optimization (SEO), content marketing, and other ways which we will get to later on in this blog.

Why Do You Need to Market Your Website?

Whether you are creating a buzz for your product on social media channels or an influencer is promoting it, all roads will lead to one destination. That destination is none other than your site.  Your eCommerce site is where you can cash in all the hype around your product and service.

While you can grab a customer’s attention elsewhere on the internet, it does your business no good in terms of sales. So, in order to convert that interest into customer engagement and sales you need to direct the visitor to your site.

By marketing your website, you give it a helping hand. Whether it is in terms of discoverability, visibility, or search engine rankings. Anyone interested in your brand or its offerings will look to visit your site to learn more about your products or services before purchasing them.

Now it is your job to make sure your site is visible and there to be visited when a person does look it up on search engines. And if they fail to find your site, then, that means you get no visitors. This in turn means no potential customers and no sales!

Things You Must Avoid

The worst thing that can happen to any website is to go unnoticed. Therefore, you must make sure that doesn’t happen to your website. And you can do so using website marketing.

That is why a solid website marketing strategy is key to growing your website as well as your business.

And there is more than one marketing way to get your website on the radar. All of these strategies serve a common end goal. That goal is to drive more traffic and convert visitors into customers.

And not just any increased traffic but rather a relevant and targeted one. So, all in all, investing in website marketing makes sure you grab the visitor’s attention and build relationships with them. This will, in turn, translate to business results.

How Important is Website Marketing?

We already settled the “why” behind website marketing above and just as we began writing this blog. But to understand more about the importance of website marketing we need to look at numbers, facts, and figures.

As per Statista’s report, a survey was conducted in 2024 among marketers around the world regarding social media marketing. It is a strategy used for website marketing.

The survey shows around 83% of marketers chose increased exposure as a benefit of social media marketing (SMM).

On the other hand, 73% of the respondents chose increased traffic. Whereas, 65% of marketers cited generated leads as a benefit of SMM.

It is no surprise that many people gave their props to SMM, which is used to market a website. And even in that, their answers differed. This means that the benefits that marketing can bring to a site are more than.

Speaking of which, let’s discuss the benefits of website marketing before we get down to the business end of things and start listing website marketing strategies.

Benefits of Website Marketing

Website marketing opens doors of options for growth and brings a flood of benefits for a business. Here are some of the pros that web marketing offers:

• Marketing a website helps people find it online: By using the right web marketing method, you can make your website appear in various places across the web.
• It increases your website traffic: Marketing your site can help you bring more visitors to your site. More so, it will give you more chances to convert leads.
• Inform your customers about your offerings: Web marketing allows you to inform your customers about your company, its products, services, policies, and industry.
• Build a connection with customers: A site that is marketed well will provide your value proposition. More so, it will establish your authority, showcase your reliability, and build trust with your target audience. It tells customers why your company is worth their attention, time, and money.

13 Best Website Marketing Strategies for Business Growth

There are many website marketing ideas on the internet. However, we have picked out the 13 best of them. These 13 website marketing techniques are proven. More so, they are recommended by marketing experts.

While using all these techniques at once might not be possible, you can still get a better idea about using the website marketing strategies that best fit your website and business needs.

Here are the 13 ways you can market your website for business growth:

1. Search Engine Optimization

The first and the best marketing strategy for a website is to implement SEO best practices. Search engine optimization is the heart and soul of any website. More so, getting it right will fix most of your problems right out of the gate.

While we will not dive too deep into how to use SEO for your website as we have already done so in a separate dedicated blog, that you can check out, we will discuss how SEO works for web marketing.

Search engine optimization (SEO) as you know is all about improving a website’s visibility in search results and its ranking in search engine result pages (SERPs).

This is done so through organic SEO means, by using keywords, and high-quality content without having to rely on paid ads whatsoever. Other than that SEO is about doing the following things:

• Keyword Research: Research and use keywords in your content relevant to your business that your customers might be searching
• Technical SEO: Fixing issues such as slow loading times and broken links
• Higher Domain Authority: Getting do-follow backlinks to your website from other trusted websites
• Using local keywords: Target local audience and attract nearby customers using location-based keywords.

These are some of the ways SEO is done in a website, all of this helps a website rank higher in SERPs. This sounds nothing but music to ears for website owners as having higher rankings for their website can translate to better visibility.

This way, people can easily find your website online. As more and more people start visiting it, the higher traffic can in turn result in an increased conversion rate.

2. Content Marketing

“Content is king, and copy is queen!” This statement cannot be more accurate. That is because at the core of every successful website lies its content. Likewise, the secret behind the success of any business is its sales copy.

Therefore, when going with website marketing, it is imperative to use high-quality content to a good effect. There is not just a “single” reason to use content marketing and we cannot emphasize it enough.

In a time where AI models are dishing out robotic content and flooding websites with stale, automated script-like content, human and thoughtful content is more needed and relevant than ever before.

Content is what makes your website a Thought Leader. More so, content marketing helps increase your website’s traffic and acts as a voice for your brand. It helps position your company as a leader in the industry.

So, if you are wondering how to increase website traffic using content marketing, then we suggest you write high-quality content for blogs, service pages, landing pages, and home content.

That’s all there is to do! So, if you want to do website marketing right, content marketing is a great way to start. It will not only help you sell your products but will also support your sales funnel.

3. Email Marketing

Email marketing might be going away with time soon but this good old tactic is still in fashion today. And in most cases, it proves to be the most effective one.

For years, email marketing remained the staple for lead generation, conversion, and website referrals. And if a formula works as well as email marketing has done for so long, why change it now? If it ain’t broke, don’t fix it! 

This is exactly why we think you should use email marketing as one of your website marketing strategies to grow brand loyalty and keep your customers coming back to your website.

All you need to do is find a good email marketing service that suits your needs and start building your list of email addresses on your website. Make sure you target the right audience with intent and purpose.

4. Paid Social Media Advertising

There is no shame in paying your way to get to the top, in fact in many cases it remains the only way to achieve some business success whatsoever.
So, when it comes to website marketing, you will need to leverage paid marketing channels to run ad campaigns on social media channels like Facebook, Instagram, Twitter, LinkedIn, and Youtube.
You can either promote your existing post or create a detailed and dedicated campaign for your website. Either way, it will help give your website the visibility it needs to attract visitors and convert leads.
So, if you are wondering how to promote your website with social media, you can do it through paid social media advertising.

5. Search Engine Marketing (SEM)

Like social media paid advertising, you can use money to give you a helping hand in SERPs. While SEO works via organic means, search engine marketing (SEM) on the other hand works through paid ways.

SEM improves a website’s rankings on search engines like Google, Bing, Yahoo, and others. This digital marketing strategy is used the most by website owners.

The websites that use SEM appear on Google and other search engines under the “sponsored” section. This section is normally on top of the search engine results pages (SERPs).

6. Social Media Marketing (SMM)

Let’s put paid methods aside for once and focus on organic ways you can boost your website. One of those ways is social media marketing (SMM). This works a lot like setting up a website and sharing content on it.

All website owners need to do is create content and share it on social media platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn.

Each platform has its ups and downs, so you will need to be very selective on the platform you choose and create the type of content that is most suitable for that platform.

For instance, Instagram is all about creating and sharing visually appealing images. Likewise, TikTok and YouTube are about sharing catchy videos that bring in eyes and visitors to your website.

7. Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) might be a bit more complicated website marketing strategy than the others in this blog. But that does not mean you should overlook it!

As a matter of fact, CRO might just be the marketing strategy your website needs. CRO works by optimizing and improving your website’s design, content, and user flows to increase the percentage of visitors who complete an action you want.

That could be your customers buying a product, booking a demo, or signing up to your website.  And you can do all this without having to spend a single dime on additional traffic.

However, to do CRO, you need data from analytics tools, heat maps, on‑page surveys, and A/B testing platforms.

8. Influencer Marketing

Whether you like it or not, the age of social media influencers has dawned upon us, and we are all living in it. As polarizing as these social media influencers are, they can bring a lot of eyes to your company or its offerings thanks to their huge fanbases.

And this is by far the most famous marketing method that is out there. So, if you ever wanted to capitalize on someone else’s fame for your own glory and do it while being ethically correct, now is the time to do it.

And you can do it with none other than influencer marketing. You can reach out to your favorite social media influencers on their work email and pay a certain amount of fees to get your product or service features on their social media page.

9. Digital PR and Press Releases

Public relations (PR) is a pretty good way to get yourself known and get into places you normally wouldn’t get. The same goes for websites with digital PR and press releases.
While there are many ways to create a PR strategy, the best way to create one is by creating stories and sharing exciting news about your company’s accomplishments, milestones, and initiatives.

Or the news could be about a new product launch or an award. You can share that news with the press to create interest and drive traffic to your website.
More so, building connections with journalists in your industry is the best way to go about things.

You can provide them with news and insights and distribute press releases for announcement of product releases to create public interest.

10. Encourage Online Reviews

A product without a review feels empty and shallow. Reviews add authenticity, and genuineness to a product. But above all, they provide valuable feedback that goes well above and beyond the product.

It gives the third person an insight into the business and its standards. The reviews help form new customers and encourage them to find and trust you.

So, when your business receives Google reviews (positive ones) on its Google Business Profile, it builds credibility with the customer and encourages them to visit your website to learn more about your offerings.

The same could be applied to a website, as having a client testimonial section is very important to build trust with the visitor.

So, when you convert a lead or sell a product, always ask your customers to leave a genuine review. It will most definitely be a game-changer for your business.

11. Guest Posts and Guest Blogging

Brands linking up with one another and forming an alliance to boost each other up is as straightforward as it can get. This is one of the easiest and most effective methods to increase a brand’s exposure and audience.

The formal term for this is “strategic partnership development”, and the one I like better is “co-branding”.

The purpose of brand partnerships is simple: come together to promote each other. More so, there are a lot of ways in which you can partner up with other brands.

Some of these include joint marketing campaigns, offering a cross-branded online sale, and collaborating on social media.

You can also gain interest from the audience of other brands by simply cross-promoting another brand’s content and asking them to do vice versa. This method is simple yet effective, and there is nothing wrong with that.

12. Brand Partnerships

Brands linking up with one another and forming an alliance to boost each other up is as straightforward as it can get. This is one of the easiest and most effective methods to increase a brand’s exposure and audience.

The formal term for this is “strategic partnership development”, and the one I like better is “co-branding”.

The purpose of brand partnerships is simple: come together to promote each other. More so, there are a lot of ways in which you can partner up with other brands.

Some of these include joint marketing campaigns, offering a cross-branded online sale, and collaborating on social media.

You can also gain interest from the audience of other brands by simply cross-promoting another brand’s content and asking them to do vice versa. This method is simple yet effective, and there is nothing wrong with that.

13. Affiliate Marketing & Referral Program

Last but not least is affiliate marketing. What is affiliate marketing and how to create a website for affiliate marketing? Well for starters affiliate marketing works by paying people a commission for driving desired actions. And if you introduce such a program to your website then your site is set for success. And you do not even have to pay anyone until they bring something of value to you. This model works hand-in-hand, you pay for the value you receive.

However, this website marketing strategy encourages freelancers and bloggers to work for the commission from the affiliate link you offer.

How to Choose the Right Marketing Strategy for Your Website?

Simply put, there is no single “best” website marketing strategy. The right way for marketing for website of yours will depend on your business model, its needs, your target audience, and other preferences.

While one marketing strategy for website might be suited for a certain business the other strategy might be better for your business. Likewise, each marketing strategy is different, while one might excel at one thing, the other might work better in a different area.

So, at the end of the day, it comes down to your business goals, budget, and audience preferences. You must consider what each marketing strategy brings to the table and how it is done before going with one to market your website.

How to Create a Plan to Market Your Website

We have pretty much settled it by now on how beneficial website marketing is. It not only increases traffic but also converts them into customers.

That is why you can create your own website marketing plan by following the five steps below:

1. Define Your Target Audience

The first thing you need to do to create a website marketing plan is identify and define your target audience.

More so, you must consider factors such as the age group of your target audience as well as their location, interests, and behavior.

By understanding your audience, you can create a web marketing strategy tailored for them. This way, you are more likely to turn them into customers

2. Set Clear Goals

Your goals will be the driving force for your website marketing strategy. Whatever your objective is for your website, your strategy will work to achieve that.

Whether you want an increase in traffic or want to drive more leads for conversions, you must be specific and crystal-clear with your goals.

More so, make sure your goals are measurable so that you can keep track of them when carrying out a web marketing strategy.

3. Evaluate Your Current Efforts

Look at the current state of things in terms of search engine rankings, website traffic, conversion rates, and user engagement metrics.

Knowing and assessing where your website stands currently will help you create a realistic website marketing strategy.

This way, you can research your competitors’ online presence and target them accordingly by setting benchmarks.

It will allow you to look into competitors for gaps that you can fill with your website and use strategies that they might have overlooked to get ahead of the competition.

4. Develop Your Value Proposition

This is where your business shines and your company ticks. It is, at the end of it all, all about the value proposition. So, you must find and define your value proposition, something that only your brand can offer.

This will make you stand out in a market that is crowded with players aiming for that one top spot. You will need to define what makes your offerings unique to potential customers, whether it is 24/7 customer service, a money-back guarantee, or whatnot.

Make sure you are crystal clear with this value proposition message. On top of that, you must be consistent with the message and ensure it is compelling enough.
Ensuring your brand’s value proposition message is the same across all your online platforms will help your company stand out from the crowd.

5. Choose Your Website Marketing Strategy and Tools

Here is where you will choose the website marketing strategy that works best for you the best. We have shared 13 website marketing strategies, so you will need to choose one along with the tools to get that strategy underway.

You must take into account what that strategy requires in terms of resources, tools, and skills. Also, you must take the offerings of each strategy into consideration to assess which one fits your needs the best.

Once you have figured out the strategy and tools you need to use for your website, you can then get to work and watch your website grow alongside your business. Good luck and Happy marketing!

Why Choose Webnhubs for Your Website Marketing?

If you are not sure which website marketing strategy is the one for you or if you do not want to do it yourself, then you can leave it to website marketing and website design experts; Webnhubs.
We keep up with everything on the latest web marketing web design trends to create a website marketing strategy that turns your website into a traffic magnet.
Webnhubs has seasoned marketing experts in our team. They help businesses and websites increase web traffic and conversion rates through various marketing means.
If you want to grow your website and business, you can get Webnhubs’ visual marketing and website marketing services. We will give your website a helping hand it needs to stand out in a sea of websites. Webnhubs will make your site succeed online.

Wrapping It Up

There you have it folks, those are the 13 website marketing strategies we have to discuss in this blog. We hope you can choose the right website marketing strategy for your website growth. Also, you can follow the detailed five steps we have mentioned in this blog. That way you can create a marketing plan for your website.

It goes without saying that website marketing will help your website and your business in every way possible. However, if you require help from professional digital marketers, you can consult with Webnhubs. We will help you create the right marketing strategy for your website.