Your website is the key to the success of your business. But just so it happens, it is also the place where people come to learn about your company, your offerings, and find details to get in touch with you.
And if your website gives visitors the information that they are looking for, all well and good. But if not, then you can kiss that future customer goodbye.
So, to prevent that from happening, your website has to have a handful of essential website features at all times.
No compromises, no questions asked, and no debate, that’s the verdict. But in all seriousness, we cannot stress enough the importance of having these features on eCommerce website.
A website with the right design and good website features will cater to visitors instead of driving them away and straight to your competitors.
But what are these important website features, you might ask? Well, that is exactly what we are here for: to talk about the essential website features and list 20 of them in this blog.
We will cover all types of features and just about every essential feature that every website must have to make it tick.
So, without any further ado, let’s get going.
Home Page Features
We will kick things off with homepage features first, as the homepage is where the visitor’s journey begins.
So, there are four key homepage features that every website needs to have, and they are as follows:
1. Search Bar
First things first, every website needs to have a search bar. A search bar on a website makes it all so easy for everyone.
All users expect a website to have a search functionality, as it is the norm. Most users know what they want from a website and just need a way to get there.
A search bar helps them get to that page with one or two clicks. It allows them to take control of their website experience.
Without a search bar, users can be clueless and a bit handicapped, because they don’t know what to do or where to click to get to the page they want to visit.
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2. Navigation Bar
One of the features of a website that is just as important as the search bar is the navigation bar. A navigation can either be placed on top of the website or on the side.
The bar allows users to go through your site and explore it to find what they are looking for by simply clicking on it.
The navigation bar enhances the User Experience and removes the confusion that would otherwise be there without a bar. As for the bar itself, it needs to be simple.
It must list the most important pages of your site, such as Home, About Us, Services, Products, Blog, and Contact Us, along with links to those pages.
3. Website Footer
Like the navigation bar, which is either on top or the side of the website, every website needs to have a footer.
Just like the name suggests, a footer is at the bottom of the website. While it is at the end of the line, it is not any less important than the header.
The footer serves as a workhorse for the website. It uses White Space to contain all the vital information, like the company’s contact number, email address, office location, and much more.
Apart from that, the footer contains links to the home page, blogs, privacy policy, and terms of service. More so, it contains social media icons along with links and a copyright notice as well.
4. Home Page Design
One of the last home page features of a good website is the homepage design itself. The homepage design needs to be spot on with no exceptions.
Everything from the layout and structure, to the element placement, CTA positioning, images, links, and buttons needs to be on point.
But more so, the page needs to be intuitive, fast, smooth, and responsive. It should not feel cluttered, messy, or confusing in any shape, way, or form.
More so, the colors should be according to the brand identity and reflect the nature of the company’s business.
A home page is the foundation of a website, and that is why it needs to be perfect at all times.
Inner Page Features
Other than the home page features, a website needs to have some inner page features on website. These internal page website features are as follows:
5. Landing Pages
Every website needs to have a Landing Page that converts. What is a landing page, you might ask?
Well, it is a focused and stand-alone page where visitors land after clicking on a link in an email to an ad. The page is there to drive actions that lead to conversions.
These pages feature call to actions (CTAs) that drive visitors to take actions you want them to take.
They have a single focus and emphasize one primary objective throughout the page, and remove all distractions from the way.
Landing pages are the secret to a high-converting website. That is why every website needs to have one.
6. Strong Call to Action (CTAs)
Another one of the features of an eCommerce Website that every website needs to have in its internal pages is a Call to Action (CTAs).
CTAs entourage visitors to take action that you, as a website owner, would want them to take. That action could be to Buy a Product, Get a Service, Sign Up for an Email, Download or Trial a Software, and whatnot.
CTAs tell visitors exactly what they need to do, loud and clear. More so, they contain a link that users click on to proceed with the deed.
They are placed strategically in multiple sections on just about every page, whether it is the homepage, service page, landing page, or any other internal page.
7. Client Testimonials and Reviews
Just like the CTAs, another one of the best website features that every website needs to have is client testimonials, success stories, and reviews.
They are the beating heart of a successful eCommerce website. Reviews add authenticity to a website and build trust with customers.
On the other hand, client testimonials and success stories showcase the legitimacy, experience, and expertise of your business.
Both of these encourage potential customers to buy a product from you or go ahead with the service.
Without these, a website can feel shallow, and you’ll be just making claims without any solid evidence to back them up.
8. Frequently Asked Questions (FAQs)
Every website needs to have frequently asked questions (FAQs) in its blogs and service pages. FAQs answer the questions the visitors might have about your company or your offerings.
They address the queries and doubts that visitors might have regarding your product or service, their nature, pricing, and pros and cons.
While most of these queries can be addressed via the content in the blog or service and landing pages, it’s best to answer these questions at the bottom of the content and in a dedicated section.
Without an FAQ section, visitors have no choice but to drop query messages in the live chatbox or bail out, which could have easily been addressed via the FAQs.
Contact and Information Features
Moving on to the third most crucial type of your website features are contact and information features.
So, let’s look at what these features of e commerce website entail:
9. About Us Page
One of the most crucial features on a website is, hands down, the About Us page. Regardless of your business model, its offering, or the size of the website, your website needs to have an about us page.
The about us page tells visitors who you are, what your company does, what your company’s offerings are, and where your company is based.
It provides users with just about all the information they need about your business. The link to the about us page is placed in the navigation bar and the footer of the website.
10. Contact Information
Another page that is just as vital as the about us page is the contact us page. This page is right at the top of the most crucial website features list.
This page contains all the contact information of your business so that customers can get in touch with you. The contact details include your business number, email address, and office location.
Apart from that, the contact us page contains a contact form where users fill in their details like their name, email address, phone number, and company name, and submit the form.
The link to the contact page is placed in the navigation bar, whereas the contact details themselves are placed in the footer so that the visitors can see them clearly. It is thanks to this page and the lead form that you get leads for your business.
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11. Live Chat
The live chat feature is crucial to getting quality and qualified leads. It enables interested visitors to interact with your customer service representatives in real time.
This way, visitors do not have to fill out and submit contact forms to get in touch with you, which can take one to two business days.
The live chat provides immediate assistance and personalized support right from the get-go, without having to wait days for a response.
More so, make sure that you use the live chat tool on all pages of your website so that users don’t have to look anywhere else or go to other pages to contact you.
12. Author Bio and Profile
Another important authenticity factor that makes your website feel genuine and builds trust with the visitor is the author profile.
It is one of those cool website features that only the top website adds. The author profile is used mainly for publications like blogs, newsletters, and other forms of content.
It contains the author’s name, their bio that represents who they are as a person, and a link to their socials, mainly their LinkedIn profile.
An author profile makes the website look authentic and lets everyone know that their content is original, unique, and written by a professional.
13. Team and Staff Page
One of the features of the website that just about every other website overlooks is the team and staff page.
Adding this page to your website will pay homage to the employees of your company and recognize their efforts. No business thrives on one or two individuals. It is a collective effort that only a team can make a company work.
Therefore, this page will list all the staff members of your organization. It puts a face to your business and humanizes your company.
Also, while you are at it, add a brief description of the employees’ expertise, interests, along with their name and designation.
Design and Performance Features
Next up, the tide shifts to the performance and website design features. These website features include:
14. Custom Logo
We cannot emphasize enough the importance of a custom logo on a website. It is by far one of the most important features for a website.
And by custom, we don’t mean the ones you pick from stock websites, no sir! By custom logo, we mean the logo of your brick-and-mortar store, but in digital form.
It is your business’s visual signature and identity. And if you don’t have one yet, you need to get a Logo Design from a design firm.
Once you have the logo, you have to place it in the top-left corner of your website. A bonus tip: Use the logo as a clickable button for the homepage.
It will help save you space in the navigation bar and make the homepage design look clean.
15. High-Quality Images and Infographics
The other design feature that you need to add and get right is the images and infographics on the website.
When your Graphic Designers design images and infographics for your website, you need to make sure they are of the highest quality.
Pixelated and low-quality images make the website design look poor. That is why it is one of the most important restaurant website features, because the food images need to look just as good as the food in itself.
However, when you go for a high-quality image approach, make sure to compress the images to reduce the file size.
That is because large image files slow the website down, so by compressing, you not only retain the quality but also make the image sizes small and light for the website.
16. Fast Loading Speed
The importance of a fast loading speed cannot be overstated. The entire user experience depends on the website’s speed.
That one second in which a website successfully loads or fails to do so decides whether or not the visitor sticks with the website or goes away to your competitors.
This is one of the most important interactive website features, as it makes or breaks your site. And how do you achieve that instant, fast website loading speed?
Well, you compress the images, host videos on third-party websites or embed them, use responsive layouts, and most importantly, avoid Website Design Mistakes that slow your website down.
17. Mobile-Friendly and Responsive Design
An essential and one of the cool features for a website that every business is following these days is making their website mobile-friendly.
A Mobile Friendly Website uses a responsive layout that makes the website adapt to the device’s screen size of the user.
And that is why you need to optimize your website for mobile phones and make sure it looks great and works flawlessly on all screen sizes.
After all, according to the Exploding Topics Report, “More than 64% of web traffic comes from mobile devices.
So, it is better to capitalize on that traffic than let it go to your competitors.
Content and SEO Features
The last type of website features is for content and SEO. SO, let’s look at what these eCommerce and real estate website features in terms of content and SEO are all about:
18. SEO Optimization
The engine that keeps a website running and lifts it to the top is search engine optimization (SEO).
If we had to give a list of top five website features examples, it would rank at the top. That is because a website without SEO is as good as dead.
SEO is one of the Website Marketing Strategies that businesses use to promote their website and drive traffic to it.
No matter how good a website is, if nobody is visiting it, then it is of no use. The whole conversions and sales are bound with visitors, and SEO helps bring them to your website.
19. Content Management System
A Content Management System (CMS) does what it says; it manages and organizes the content on your website. Having a CMS makes it all so easy to publish, manage, edit, and organize content.
It removes the hassle of reaching out to web developers every time you want to publish a blog or post an update on your site.
You can also draft content, schedule it, and save it for later without having to make it live at that moment.
That is why having CMS website features like WordPress on your site is a must. A website builder features CMS in its package, such as Wix website features CMS as part of its package.
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20. SEO Optimization Tool
Last but not least, the website features that every website must have are an SEO tool. A SEO tool makes the life of digital marketers so much easier.
That is because they can conduct SEO, such as tracking rankings and researching keywords, using the website’s own SEO tool. Most of these SEO tools come in plugins that can be installed on the CMS itself.
GoDaddy website builder features SEO tools for marketers’ convenience. That is why having an SEO tool is a must for your website.
Develop a Website With Essential Features With Webnhubs
As we have discussed in this blog, having these 20 website features makes your website tick, rank, and convert visitors.
But when it comes to implementing these features of eCommerce website, there’s no better Web Design Agency than Webnhubs for the job.
We have a team of seasoned, skilled, and experienced web designers and developers who have the mastery of designing and developing websites with all the mentioned features.
Above all, we understand the importance of user experience and make sure that the websites we develop deliver the right user experience.
Our end goal is to create a product that both you and your audience can enjoy. So, partner with Webnhubs and let us create a website that can sell and convert for your business.
Wrapping It Up
There you have it, folks; those are the 20 website features that you need to have on your website. We hope that the website features we mentioned in this blog can help you create a website that meets your visitors’ expectations. After all, the website is there for the visitors, so their experience using it is what matters the most.
And by implementing these features of website, you can achieve the best user experience. However, if you need help to implement these features on your website, you can consider Webnhubs for the job. We have a team of designers and developers who will design and develop the website with these features so that both your website and your company can grow together.
Frequently Asked Questions
Screen reader capability and keyboard navigation alongside alt text for images and a high contrast color palette make websites pretty accessible. Visible headings and ARIA labels create a significantly better user experience, remarkably well for screen readers and other assistive technologies. Users with impaired vision can navigate content quite effortlessly with these nifty tools at their disposal.
Optimizing content with schema markup, like FAQs and product info, enables adding various SERP features quite effectively using structured data. Test your markup pretty thoroughly with Google’s Rich Result Test tool for optimal results, apparently. High-quality stuff that answers audience questions pretty thoroughly is needed for content, usually of proper length, apparently. SEO plugins like Yoast and Rank Math can help implement these features pretty easily with minimal fuss and effort nowadays.
SERP Features increase visibility by placing your content in highlighted placements such as featured snippets, FAQs, or reviews. This may result in higher click-through rates and help establish authority and enhance user engagement – but if poorly optimized, this could hinder organic traffic if users are able to get answers without a click through from your website.
Sultan Hanif is a seasoned wordsmith, who brings technology trends and innovations to life through his words. A tech-savvy gamer with a passion for all things football, Sultan blends his technical knowledge with creative storytelling to empower businesses and individuals alike.
