Complete Guide to eCommerce Growth Strategy to Maximize Sales

Owning an online store can be thrilling. But let’s face it, it won’t always be easy to grow and sustain sales volume.

There are so many online stores these days. So, it takes more than just a nice-looking website with White Space or some great products. It really comes down to having a clear eCommerce growth strategy.

Think of an e commerce strategy like a game plan for acquiring new customers, delighting the ones you already have, and then encouraging them to come back repeatedly.

That is why we will discuss the eCommerce growth strategy in this blog. We will explore the best eCommerce strategies you can adopt to improve eCommerce sales.

More so, we will discuss trends that are defining the future of eCommerce. If you’re wondering how to grow an eCommerce business, you’ve come to the right place.

So without further ado, let’s get started.

Why Do You Need an eCommerce Growth Strategy for Your Online Business?

Running an eCommerce website without an eCommerce strategy plan is like sailing a ship without a map. You might be going forward, but not heading in the right direction.

That’s where an eCommerce growth strategy is so valuable. It allows your business to have focus and purpose. Also, it keeps you competitive in the marketplace.

More so, the eCommerce business strategy ensures your work is not in vain. Instead of leaving everything to chance, you will have a proven pathway toward eCommerce growth and success.

Reasons for Using eCommerce Growth Strategy

Here’s why you should have an eCommerce growth strategy:

• Gives You Direction: An eCommerce growth strategy functions like a roadmap. It will help you focus on outcomes instead of trying to make guesses on what to do next.
• Boosts Sales Consistently: You can create a system for growth to obtain consistent results over time rather than random results.
• Keeps You Ahead of Competitors: The eCommerce growth strategy will keep you ahead of others. A good plan will help you stand apart from everyone else. More so, it will give you a competitive edge.
• Improves Customer Experience: The eCommerce growth plan will help you offer a better shopping experience to your customers. This way, your customers will more than likely revisit your store.
• Helps You Track Progress: The eCommerce growth plan ties to your KPIs. This way, you can understand what is working, what is not, and where you should pivot.
• Saves Time and Money: It gives you a focus. This means that you understand where you are spending time and resources of little to no value.
• Builds Customer Loyalty: An eCommerce growth strategy will build relationships with your customers over time. This will help you turn shoppers into regular customers. These people will revisit your store and trust your brand.
• Prepares You for Trends: Understanding how to grow eCommerce allows for quick repositioning. It makes you adapt to changes. These changes could be in technology or market trends. This way, your business won’t be left behind.

Important KPIs to Track for eCommerce Growth Strategies

You cannot manage what you cannot measure. That is why tracking KPIs (Key Performance Indicators) is critical to the growth eCommerce.

They help you know how your store is performing to make improved decisions.

The following KPIs can tell you whether your plans are having a successful effect or failing.

Conversion Rate: 

The conversion rate is a part of a KPI. It lets you know how many visitors actually become buyers.

For instance, if 100 people visited your website and 5 bought something, you have a conversion rate of 5%.

Tracking your conversion rate lets you know whether your Mobile Website Design, product pages, or checkout process is persuasive or not.

It tells you whether they are good enough to get visitors to buy something.

You can also know if you have made any Website Design Mistakes while designing your site. And if so, you might need a Website Redesign Plan to redesign your site.

The higher your conversion rate is, the better your store is at creating sales opportunities. An improvement in this area can have a monumental effect on your revenue!

Average Order Value (AOV) 

AOV tells you how much money a customer tends to spend when ordering from your store.

If your current AOV is $40 and you increase it to $50, you will earn more. And you don’t even have to get new customers.

You can raise AOV by bundling products. Or you can do so by offering free shipping on minimum spending amounts, or suggesting add-on products.

Measuring this number allows you to identify ways to max out money from every single order.

Customer Lifetime Value

Customer Lifetime Value (CLV) informs you how much money a customer spends with you over the entire time they have shopped from you.

This is better than just one order and is taken during a lifetime. A higher CLV means they keep coming back and spend more with you.

With CLV, you can increase eCommerce sales. You can do so by building trust, promoting and implementing loyalty programs, and keeping your customers happy with easy service.

This KPI allows you to concentrate on long-term value rather than short one-off conversions.

11 Best eCommerce Growth Strategies to Increase Revenue

Knowing how to grow ecommerce business is more than just selling good products. These e-commerce growth strategies will help you attract customers, increase sales eCommerce, and keep your business moving forward.

1. Take Advantage of Influencer Marketing

One of the best eCommerce strategies is influencer marketing. Influencers have the trust of their followers. This makes them an excellent starting point for getting your brand in front of consumers.

Influencers are close with their audiences. So, you can partner with the ones that have similar audiences to yours. You can get your product in front of thousands of people in a matter of days.

In terms of efficiency, a paid influencer marketing strategy is more effective than a traditional ad. That is because people listen to their influencers. After all, people admire them.

Start working with influencers as micro-influencers. They have 10000-20000 followers. That way, you will get more success per cost, as opposed to partnering with big names.

2. Build Social Media Presence and Explore New Channels

Social media is not just about making nice posts. It is about building community and establishing sales.

Social media presence is important. And it doesn’t even matter what platform it is, whether it is Instagram, TikTok, or a new one.

That way, your brand can stay in the mind of the consumer. More so, you can stay connected with them.

The more your brand can visually and creatively be in the mind of the consumers, the more likely it is to be there when they think about making a purchase.

Have fun with the trends, shorts, or new platforms and see what they respond to.

3. Provide Customer Service Through Live Chat

Customers want fast replies, and live chat offers just that. With it, users do not have to wait for hours for email responses. They can receive answers to their questions right away on your site.

This builds customer trust and makes the shopping experience easy. When live chat works, you can up-sell or help customers through the checkout process.

This can lead to more sales. The more pleasant the customer service experience is, the greater the potential is to turn a one-time shopper into a loyal customer for life.

4. Use AI to Enhance Customer Experiences

AI may sound fancy, but it is just tech at the end of the day. This tech helps customers shop smarter than they did before.

It does so through personalized product recommendations and AI chatbots to answer questions. Therefore, AI can benefit your store in a lot of ways.

AI tools can track customer behaviors and make recommendations of items that buyers are more likely to purchase, thus increasing sales.

AI can also save you time by automating tasks such as customer support or product sorting. It will create a perception that your store is more modern and easier to engage with as a customer.

5. Increase Average Order Value (AOV)

Increasing sales doesn’t always mean you need to acquire new sales. It could also just be encouraging existing ones to spend more. That’s where the AOV increase comes in.

Some soft changes, like free shipping over a certain amount, product bundles, or simply suggesting “frequently bought together” products, can entice customers to add more to their cart.

The best part? You make more money. More so, you don’t have to worry about bringing in additional traffic. It is one of the easiest ways to grow revenue.

6. Use Marketing & Automate Outreach

Marketing is a must. But to do it manually is quite time-consuming. That is where automation comes in.

With the use of platforms that allow you to do scheduled emails, SMS campaigns, and even retargeting ads automatically, you can reach out to customers 24/7. And you can let automation take care of it, without doing the heavy lifting yourself.

Automated marketing makes it possible for you to remain top of mind, yet personalize the buying process.

For instance, abandoned cart emails sent to your buyers can remind them that they need to make that purchase.

This is a great way to automate your marketing. It is also a great way to take back sales that you might otherwise have lost.

7. Prioritize Conversion Rate Optimization (CRO)

Just bringing people to your site is not enough. The goal is to turn users into paying customers. That’s what Conversion Rate Optimization (CRO) does.

It focuses on small changes on your site that are easy to make. This includes writing better product descriptions or optimizing your site speed, for that matter.

It could also be making the checkout process simple. CRO also helps you use obvious CTA buttons.

These changes give you an increase in your conversion rate. A small boost can have a BIG impact on sales.

More so, you can test what works best with your audience. That way, you can optimize your store according to that. At the end of the day, it’s all about making the most of visitors on your site.

8. Improve Your Product Photography

Online shoppers can’t feel or try your products for size. So, the only way to find out how your product looks is through images.

That’s why we cannot overstate the importance of having good product images. Good images make your site look good and credible.

On the other hand, blurry images can make a shopper leave their cart. Therefore, ask your Graphic Designer to add pictures of multiple angles, close-ups of features, and lifestyle photos of the product.

Also, show your products in use. This will help buyers visualize owning the product.  Good photos build confidence and trust. They also reduce the rate of returns.

That is  because customers will know exactly what they are buying before they hit “buy.” While you are at it, use Doodle Designs to make your site stand out from others.

9. Add Customer Reviews

Folks trust people more than they trust brands, and that is why customer reviews work so effectively.

Good reviews have the power to act as an advertisement for free, persuading new customers that your product is worth the investment.

Even a mix of good and average reviews will have a tendency to make your brand feel human, giving off an air of trust.

Encouraging happy customers to review you, rate you, and even photograph you will establish credibility in a hurry.

Customer reviews are fantastic for SEO, too. They increase your relevance, providing new content to your product and Landing Pages. More so, they make you more discoverable on search engines.

While you are at it, use reviews as part of your content. You can add them to your products through a Content Management System.

10. Invest in Advertising

Nothing beats organic growth. But organic growth takes time and effort. On the other hand, paid advertising only requires money. But that money can ramp up your store’s exposure and sales.

Running Google ads, Facebook ads, and Instagram ads is the best way to reach people. They help you reach a specific audience that is more likely to buy from you.

But be smart with your budget. Start small, test your ad campaigns, and move forward with what works.

When done correctly with ad targeting, you can reach thousands of potential customers at one time, begin to form brand recognition, and deliver traffic that converts to sales.

11. Embrace Referral and Customer Loyalty Marketing

Your best marketers are your happy customers. Referral programs encourage the promotion of your business by giving a reward for bringing a friend or family member into your business.

Loyalty programs are designed to keep current buyers coming back for points, discounts, or perks.

Both loyalty and referral programs develop deeper relationships with customers while decreasing the cost of acquiring new customers.

Referral marketing generates better quality leads because individuals rely more on friends’ recommendations than on ads.

Referral and loyalty programs turn visitors into regular customers. And as for repeat customers, they turn them into brand advocates.

Some eCommerce Growth Trends and Innovations You Should Know About

The world of online shopping is rapidly changing. New Website Features, technology, and influences are changing the way people shop, and adapting to changes can make your store very competitive.

Here are some of the most exciting changes that can elevate your business. 

Personalization

When customers get personalization from a store, they love it. Personalization could be anything. It could be product recommendations based on shopping or browsing history.

It can also be recommendations based on customer interests. Rather than giving everyone the same products, your store will be able to offer items based on each customer’s taste.

This adds a meaningful touch to customers’ relationships with your store. More so, it makes them more likely to buy when products are suggested based on their liking.

Personalization creates loyalty and boundaries. More so, it feels good for customers to shop in a store that remembers preferences.

Voice Commerce

Voice assistants such as Alexa, Google Assistant, and Siri are transforming the way customers interact with shopping.

Consumers can talk to search for products, and then, after finding those products, order them instead of typing.

Voice commerce is faster and easier than traditional shopping methods. This is particularly useful for repeat purchases and products that you have little to no brand loyalty towards.

Because many homes are starting to have smart speakers, it is only smart to optimize your store for voice search. It allows you the opportunity to reach shoppers in a completely different way.

Augmented Reality (AR)

One significant obstacle to shopping online is the inability to perform a “try before you buy.”

That’s where AR comes in. AR can allow shoppers to visualize how furniture would fit into their room, try on glasses, and visualize how a product actually looks in the real world before purchasing it.

This can eliminate the unknown, provide confidence, and reduce returns. AR increases the interactivity and fun of shopping online, making your store more competitive than other eCommerce stores.

Sustainability or Green Commerce

Today’s shoppers care about the planet, and they want you to care, too. Green commerce relates to environmental means of doing business, like recyclable packaging, sustainable materials, or carbon-neutral shipping.

If customers know your business cares about the environment, they are more likely to buy from you, versus your competitors.

Not to mention, eco-friendly practices can build your brand and attract buyers who prefer sustainable business practices. Going green isn’t just a fad. It is an expectation in eCommerce moving forward.

How Webnhubs Can Help You With eCommerce Growth Through Website Marketing

Building an online store is about more than just launching a website. It is Content Marketing that brings in the right customers and keeps them returning. This is what Webnhubs can help you with.

Webnhubs is a Web Design and Development Company. They not only create and develop good-looking websites, but also build websites with the goal of growing your business.

We know how to increase sales on eCommerce site through Website Marketing and eCommerce brand strategy.

More so, Webnhubs helps eCommerce stores gain visibility through SEO initiatives, engagement content, and online social media distribution that actually converses with their customers.

We will not only bring visitors to your site but also ensure the customer’s journey is as intended with conversion rate optimization.

This way, our eCommerce strategy will make sure that every visitor turns into a paying customer. Our eCommerce strategies are proven and checked for your use.

We coach you through automated outreach, email campaigns, and data-driven strategies to grow eCommerce business the smartest way.

So, it is safe to say that Webnhubs is more than a service provider. Webnhubs is your eCommerce sales strategy partner in the growth of your business.

We want you to maximize your sales opportunities for long-term success in your eCommerce store.

Final Thoughts

So, there you have it, those are the eleven e commerce strategies we have for this blog. A growing eCommerce business isn’t just about using a website and sitting back with the hopes that customers buy from you. Instead, you need an actual e-commerce strategy, you need to track numbers, and then you need to use methods that will really work. E-commerce strategies build everything up and add them to your long-term e Commerce growth. This means you establish trust through customer reviews and research newer technologies.

The most important thing is to remain adaptable. Also, continually test to see what works, and always follow the customer in your decisions. With an eCommerce growth strategy, your online store will stand out. It will also build loyal customers and improve sales. And if you need a partner to help grow your website marketing and help with growth strategies, Webnhubs can help. After all, success is more than just the growth of eCommerce; it’s about building a brand.