Is WordPress or Shopify Better for SEO – A Complete Comparison

Business of today requires you to have an online platform, whether it is to offer your brand’s offerings or inform customers about it.

Establishing your brand presence in the world of the internet is a priority of the highest order. But being seen by people online is not as easy as walking in the park.

You have to put great effort just to get noticed, or be visible on searches at the very least. Most of these efforts are put through SEO, or Search Engine Optimization, whatever you may want to call it.

But let’s say, if you were to create a website and sell products online, which platform is better suited for SEO between WordPress and Shopify?

Therefore, to find this very answer: “Is WordPress or Shopify better for SEO?”, we will dig deep and look into both options in this blog.

This way, we can settle this debate of Shopify vs WordPress for eCommerce for once and for all.

So, without any further ado, let’s get going. 

What Makes a Platform SEO-Friendly?

Before starting with the discussion of “is WordPress or Shopify better for SEO”, let’s understand what makes a site SEO-friendly.

There are a lot of things that go into making a plain website a SEO-Friendly Website. Even the smallest of things matter in this game of SEO.

So, the following are some of the main elements that improve a site’s SEO:

Site Speed

A site’s speed is one of its greatest assets. Fast speed is by far one of the best Website Features a site can have.

It is a deal breaker, especially considering those split seconds can seal the fate between users staying on a site or bailing out due to slow load times.

And yes, all of this plays a huge role in a site’s SEO. That is why fast speed is the #1 factor for having a good SEO.

Structure

A site’s structure, also known as a sitemap, is its foundation. You cannot have a firm and solid building without a good base.

And in the case of SEO, a site’s structure, such as how its Landing Pages and content are organized as well as linked and connected with one another, makes all the difference.

More so, the URL hierarchy and navigation menus are some of the things that fall in the sitemap. And when done right, these help form a good site structure.

This makes it easy for users and search engines to navigate, understand the site’s content, and find information. All of this helps SEO and improves rankings.

Content Quality

“Content is king, and copy is queen.” This is the rule every website owner should live by. Content is the heart and soul of a site.

Its readability, quality, and context are all the biggest factors for a good SEO. Without Content Marketing, a site is shallow.

Likewise, poor or AI-generated content, for that matter, is as good as no content. Therefore, paying attention to the content’s quality is key to good SEO.

Technical SEO 

May small things fall in technical SEO that play a greater role in the grand scheme of things. These include heading and title tags, meta description, meta title, and fixing broken or 404 links.

More so, other things include XML sitemaps, crawlability and indexability, canonicalization, handling redirects, website performance and speed, content delivery networks (CDNs), mobile optimization, user-friendly URL structures, and schema Markup.

Doing all these to pinpoint perfection will improve your site’s technical SEO.

Mobile Responsiveness

Most people on the internet surf the web using their phones. As per Exploding Topics’ Reports, “More than 64% of web traffic comes from mobile phones in 2025.” 

Therefore, having a Mobile Friendly Website Design is a must to cater to the majority of users on the internet. This is the basic requirement for SEO.

And if a website fails to do so, then they can kiss all those users goodbye, as no one using a phone wants to visit a site that is all clunky and out of shape.

Integrations

One of the more important factors for good SEO that most site owners overlook is the integrations.

These include the plugins, a content management system, a marketing platform, and a CRM (customer relationship management).

A faulty integration can bring your site and its SEO down, just because it is linked to your site.

WordPress SEO Overview

WordPress is a Content Management System (CMS) that helps you manage and organize content with ease.

You do not need to have too much coding or technical knowledge to manage content. WordPress is used by more than 43% of sites on the internet.

It is by far the best and most popular pick amongst site owners who want to publish content such as blogs and pages to bring in traffic and generate leads.

Pros 

Here are a few pros of WordPress:

• WordPress has built-in SEO features that give you more control over SEO.
• It is fully responsive for mobile devices and makes sites mobile-friendly.
• This plugin offers quick loading times, making sites fast.
• A library of thousands of WordPress plugins and themes to customize your site.
• More options and freedom for customizations 
• Easy to use and manage

Cons  

Not all is sunshine and rainbows, as there are a few cons to WordPress as well, which are as follows:

• WordPress’s immense popularity and open-source nature come with security vulnerabilities, 
• WordPress sites require constant maintenance and updates for the software, themes, and plugins 
• Overloading a site with too many plugins, using heavy themes, or going with poor hosting can slow the site down.
• Using too many or poorly coded plugins can cause compatibility issues that can crash your site. 

Shopify SEO Overview

Shopify is an eCommerce platform that allows users to create and manage online stores. More so, Shopify makes it easy for users to sell products online.

It offers tools for building a site along with features for customizing themes, processing payments, and managing inventory. Shopify offers basic SEO ranking functionalities such as XML sitemaps and indexing.

However, its SEO potential is limited compared to WordPress, mainly due to its URL structure, fewer third-party integration options, and fewer options for SEO optimization.

Having said that, Shopify has its own SEO benefits, such as better site speed and performance compared to WordPress.

And with a proper eCommerce Growth Strategy, Shopify is a solid pick for selling products online.

Pros 

Here are a few things that Shopify does best.

• Shopify manages web hosting, so you don’t have to manage it yourself. 
• Easy to set up a store thanks to its guide  
• Round the clock support available via chat or message to help you out 
• No coding is required to create an online store.
• Ease of use for selling on social channels and marketplace..

Cons  

Not everything is perfect, as there are a few drawbacks to Shopify, too, such as the following:

• Transaction fees are a bummer if you are not using Shopify’s own payment gateway
• Important features require you to buy apps from the Shopify App Store on top of Shopify’s monthly subscription
• Limited options for customization, with many themes and designs being similar  
• Basic blogging features are not as flexible and customizable as WordPress. 

Shopify vs WordPress SEO: Head-to-Head Comparison

There are many differences between WordPress and Shopify. Here’s how Shopify vs WordPress eCommerce compares against one another. This way, you can determine the answer to “Is WordPress or Shopify better for SEO?”

Which Platform Is Better for SEO in 2025?

The main question of “Is WordPress or Shopify better for SEO?” is about selling products. It’s about picking between Shopify or WordPress for eCommerce. But despite the difference between WordPress and Shopify, which one is better suited for SEO?

So, let’s look at Shopify vs WordPress SEO and see how they compare. This way you can know why to choose WordPress or why choose Shopify for that matter.

When to Choose WordPress

WordPress is better suited for users who want full control over their site and its hosting. People with SEO and technical know-how can customize their site to their liking.

More so, brands can use their Website Marketing Strategies to improve their site rankings. WordPress allows you to customize code, choose from a wide array of SEO plugins, and choose a custom URL structure.

On top of that, you get much better blogging support in eCommerce with WordPress.

So, if the question of “is WordPress better than Shopify” comes solely down to blogging and SEO, then the answer is yes.

However, the upfront eCommerce Website Cost of WordPress is a bit more than that of Shopify.  But if you are wondering is WordPress good for eCommerce, then yes.

More so, you also get the option of using Shopify with WordPress with a plugin, which you cannot do with Shopify. This way, you can have a blogging site in WordPress and eCommerce shop with a plugin.

When to Choose Shopify

Shopify makes more sense for users who want the ease of use of setting up a shop without having any coding skills or knowledge whatsoever.

More so, Shopify is a much better pick when it comes to WordPress WooCommerce vs Shopify for setting up a shop. That is because Shopify is an eCommerce platform above everything else.

On top of that, Shopify offers a better site speed and performance as well as a built-in schema markup. Users also do not have to worry about customizing the sitemap as Shopify handles all that for you.

So, what’s better than Shopify when it comes to ease of use? Then the answer is none. Shopify takes the cake in this bit of WordPress eCommerce vs Shopify.

How to Improve SEO on WordPress and Shopify

Now that you know the answer to is WordPress or Shopify better for SEO, you can go with the option that serves your needs the best.

More so, there are a lot of ways you can improve your site’s speed. Forget Shopify vs custom website, as these tips work for just about every platform.

Optimize Site Speed 

When it comes to WordPress vs Shopify for eCommerce, speed matters the most. And to improve your site’s speed, you will need to ask your Graphic Designers to optimize images by reducing the file size.

Also, you must choose a better hosting provider and host videos on third-party sites.

More so, you must remove the plugins, features, and avoid Website Design Mistakes like going with heavy themes that might be slowing down your site.

Use Structured Data and Schema Markup

Using structured data and schema markup will help search engines to understand your site’s content.

More so, this markup will provide clues about your products, reviews, or events. All of this can help you get features in snippets in search results.

So, if you use schema markup, then you can gain a boost in traffic regardless of the option you choose between Shopify vs WordPress.

Add Blog Content with Keyword Optimization 

Content is the main source of traffic. It is what brings a site in front of users, thanks to keywords and latent semantic indexing.

A quality of content, especially the one that is written to help people, speaks for itself. And search engines see, value, and reward that content.

A helpful and people first content is more likely to rank on SERPs than the one that is written for personal gains.

And if you’re wondering which is the right platform for blogging between WordPress vs Shopify, then WordPress is the answer to the question of what is better than Shopify for blogging.

Build Backlinks and Fix Broken Links 

If you are not debating Shopify vs eCommerce and are using a custom option, then fixing broken links is your responsibility.

It is one of the most important factors of good SEO. More so, earning good backlinks is what gives your site higher domain authority and better linking opportunities.

The end goal is to earn as many good links as possible to drive quality and targeted traffic.

However, this is where the pick between Shopify vs your own website comes, as building backlinks and fixing broken links only applies to the latter.

Get Started With Webnhubs for SEO Optimization

Setting up a store is just the beginning, as the real challenge is to bring users who can shop. This is done with expert SEO services, which help your store appear in users’ search results.

And when it comes to offering Shopify SEO Service and WordPress SEO Services, Webnhubs is the best agency for the job.

We help make your site SEO-friendly by optimizing it as per SEO best practices. More so, we do full-on technical, on-page, and off-page SEO to make your site rank on top of SERPs and get higher web traffic.

Also, if you need to set up your WordPress site or install Shopify on WordPress, we can do it for you. So, partner with Webnhubs and let us take your eCommerce store to new heights.

Closing It

So, that is all for this blog on Shopify vs WordPress WooCommerce, folks. We hope that the pointers we shared can help answer your question of is WordPress or Shopify better for SEO. However, choosing the platform is only half the job, as the other half is implementing the SEO practices.

And if you need professional help to conduct long-term SEO on your site, then you can count on Webnhus for your site’s SEO optimization. We will make your site visible, noticeable, and rank on top of SERPs. So, partner with Webnhubs and let us help you make your site SEO-friendly.